We’ve seen Santa donned in all kinds of colors, but I think we can all agree that his primary outfit today is red. So, why did that color stick out over all the rest over the years?
In the 1930’s a popular beverage company started using Santa to sell their products, dressing him in their trademark color of red. You guessed it, Coke!
To this day, the Coca-Cola company continues to use Santa during the holiday marketing season.
What do you think?
